Brief
Audience, product, moment, format, and message.
Ecommerce/Playbook
⊕ Playbook 03 / Creative
Turn catalog context into a repeatable creative production system.
Keep reference assets, art direction, generation, review, versions, and delivery attached to the campaign work they produce.
Book a working session↗
Six phases from campaign intent to approved media.
- 01SUBJECTOPERATE
Create the campaign record
Name the product set, audience, moment, channel, and destination.
- 02DIRECTIONOPERATE
Write the creative contract
Define message hierarchy, format, required variants, and prohibited moves.
- 03ASSETSOPERATE
Import approved references
Keep product images, logos, brand kits, and prior work in PIM.
- 04PRODUCTIONOPERATE
Generate by stable slots
Produce stills, scripts, video, UGC concepts, and page media through versioned programs.
- 05QUALITYOPERATE
Review craft and truth
Check product fidelity, copy, composition, channel fit, and brand constraints.
- 06OUTPUTOPERATE
Approve and deliver
Bind selected assets to the campaign, page, or advertising surface.
A production system with reusable evidence.
01
Creative contract
The approved message, art direction, formats, variants, and constraints.
02
Reference set
PIM-managed product and brand assets used by generation.
03
Variant sheet
Reviewable outputs grouped by stable slot, format, and campaign purpose.
Generation creates options. Approval selects what represents the brand.
No generated asset becomes campaign or storefront truth without deliberate review.
Prepare the work
Agents assemble the change and its evidence.
Review the exact output
The operator sees what changes and where it goes.
Approve the consequence
Publishing remains a deliberate human decision.
Creative production checklist.
The product remains accurate
Shape, color, packaging, and claims match approved source material.
Every output answers the brief
Variants differ for a reason.
Brand constraints are explicit
Typography, logo, palette, and prohibited treatments are respected.
Format matches the destination
Aspect ratio, duration, safe zones, and file requirements are correct.
Selected assets are approved
Only reviewed versions are bound to public surfaces.
Creative production FAQ.
Where should source assets live?
Import them into PIM so generation and review use durable approved references.
Should image models invent product interfaces?
No. Use real screenshots as references when UI accuracy matters.
How many variants should a team create?
Create only the variants required by a defined audience, message, format, or test.
How are creative edits tracked?
Change the brief or program, create a new version, and preserve the selected prior output.
⊕ A working session, not a sales theater
Bring one creative production bottleneck.
We will map its source assets, slots, program, review boundary, and destination.
Book a working session↗